Bosideng (HKG:3998) Acquires PRC's Leading Ladies' Wear "Charming Point" To Further Expand Brand Portfolio and Enrich Product Mix

Hong Kong, Oct 14, 2009 AEST (ABN Newswire) - China's largest down apparel company, Bosideng International Holdings Limited ("Bosideng" or the "Company"; HKG:3998 PINK:BSDGF, together with its subsidiaries the "Group") announces further brand portfolio expansion to enrich its product mix. The Group's wholly-owned subsidiary Shanghai Bosideng Fashion Design Development Centre Co., Ltd. entered into an agreement with a famous ladies' wear brand in the PRC "Charming Point" on 29 September 2009.

Pursuant to the agreement, Bosideng will acquire 80% of the equity interests of Shanghai BoZi Enterprise Co., Ltd. at a maximum consideration of not exceeding RMB88,000,000. Upon completion of the transaction, Shanghai BoZi Enterprise Co., Ltd. will continue to focus on the design, distribution and management of the "Charming Point" brand. This is another major move of Bosideng to expand its product portfolio and enhances its range of non-seasonal apparel products, following the establishment of joint venture company to develop the Rocawear business in the Greater China region and the acquisition of the Bosideng menswear business.

"Charming Point" was established in 1999 and first launched in Shanghai in 2000. The brand was acclaimed as "The Most Fashionable Female Wear Design" by Shanghai Public Consumers in the same year of its launch. In the past decade, "Charming Point" has been devoted offering high quality ladies' wear through its strong research and development, merchandising, manufacturing, distribution and marketing. These concerted efforts, together with sound management and professionally run operations have made "Charming Point" a leader in the ladies' wear market with a rising market share in the past years. Currently, "Charming Point" owns over 200 retail points in the PRC, covering major cities such as Beijing, Shanghai, Xian and Hangzhou. Its products are also sold in Japan and Australia. After the completion of agreement, "Charming Point" will continue to be positioned as stylish brand with rapid product rollout to accelerate its pace of development in the PRC.

Commenting on the acquisition, Mr. Gao Dekang, Chairman and CEO of Bosideng, said, "The acquisition of "Charming Point" is an important step setting another milestone in our corporate development after the acquisition of Bosideng menswear business. The Board believes that it is an excellent investment in line with the Group's strategy of increasing profitability by enriching brand and product portfolios. Leveraging on our experiences in brand operation and apparel retail business in the PRC, we are confident that the "Charming Point" business will benefit from our strengths and grow rapidly in the Greater China region, generating excellent returns to our shareholders."

Issued by Porda International (Finance) PR Group for and on behalf of Bosideng International Holdings Limited.

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Porda International (Finance) PR Group Ms. Harriet Lau / Ms. Fiona Ko / Ms. Liz Yip Tel: +852 3150 6761/ 3150 6750 / 3150 6739 Mobile: +852 9199 2965 / 6025 0533 / 9497 1685 Fax: +852 3150 6728 Email: harriet.lau@pordafinance.com.hk fiona.ko@pordafinance.com.hk liz.yip@pordafinance.com.hk