Bosideng International Holdings Limited (HKG:3998) Wins the "China Mask Award" For Three Consecutive Years And Named Among "2008-2009 Top 10 Most Competitive Enterprises in the China Apparel Industry"

Hong Kong, Aug 13, 2009 AEST (ABN Newswire) - China's largest down apparel company, Bosideng International Holdings Limited ("Bosideng" or the "Company"; HKG:3998, together with its subsidiaries the "Group") has won two major awards in the PRC on August 8, 2009. It has once again received the "China Mask Award" for three consecutive years at the 3rd China Brand Festival Award Presentation Ceremony. It was given the title as "Invincible General Delivering Stable Growth". On a separate occasion, Bosideng was named amongst "2008-2009 Top 10 Most Competitive Enterprises in the China Apparel Industry" by China National Textile and Apparel Council ("CNTAC").

The "China Mask Award", one of the most notable branding awards in China, was presented to 25 Chinese enterprises with outstanding performances with respect to proprietary innovation and proven record in brand development. Bosideng has been the winner of this award for three consecutive years ever since the first China Brand Festival was held. In 2007 and 2008, Bosideng was named "The Role Model of Persistent Exploration" and "Industry Leader with Tremendous Strengths" respectively. The title of "Mature Invincible General" this year is a further recognition of Bosideng's market leading position.

On August 8, the "2008-2009 500 Most Competitive Enterprises in the China Apparel Industry" Award Presentation Ceremony held by CNTAC in Guangzhou earlier this month, Bosideng was named one of the Top 10 Most Competitive Enterprises in the China Apparel Industry. This award further proves that the Group's competitive edges in relation to branding, design and product quality received high regards in the market.

On receiving these two honours, Mr. Gao Dekang, Chairman and Chief Executive Officer of Bosideng said, "We are delighted to receive these awards, which served as a recognition to Bosideng's achievements. As a trendsetter and industry leader, we focus on enhancing our brand value and look forward to expanding into the global market with the Bosideng brand. Looking ahead, we will continue to enhance the recognition of the Bosideng brand and further expand the Group's non-seasonal apparel business, develop the Group into a diversified apparel conglomerate with the Group's portfolio of brands, including 'Snow Flying', 'Kangbo', 'Bingjie' and 'Bosideng MAN'."

AppendixThe List of "China Mask Award" Winners--------------------------------------Energetic Young Leaders--------------------------------------TencentAigoBaiduNew OrientalAlibaba--------------------------------------Future-leading Industry Leader --------------------------------------Hainan AirlinesHunan TVSinaTCLWanda Group--------------------------------------Rapid-rising Pioneer --------------------------------------Great Wall MotorMengniu GroupEVOC GroupGreat Wall TechnologyGeely Group--------------------------------------Mature Invincible General--------------------------------------BosidengDoublestarChina Merchants BankNew Hope GroupUFIDA--------------------------------------Global-renowned National Business card --------------------------------------Haier GroupCCTVChina TelecomQingdao BeerShaolin Temple--------------

Issued by Porda International (Finance) PR Group for and on behalf of Bosideng International Holdings Limited.

Contact

Porda International (Finance) PR Group Ms. Harriet Lau Tel: +852 3150 6770 Mobile: +852 9489 6845 Email: kylie.yeung@pordafinance.com.hk Ms. Fiona Ko Tel: +852 3150 6750 Mobile: +852 6025 0533 Email: fiona.ko@pordafinance.com.hk Ms. Liz Yip Tel: +852 3150 6739 Mobile: +852 9497 1685 Email: liz.yip@pordafinance.com.hk Fax: +852 3150 6728