Bosideng (HKG:3998) ranks 160th amongst "World's Most Reputable Companies" based on the largest global firms across 25 industries
Hong Kong, June 3, 2009 AEST (ABN Newswire) - In a newly released "Global Reputation Pulse 2009" study conducted by the international consulting firm - Reputation Institute, Bosideng International Holdings Limited ("Bosideng" or the "Group")(HKG:3998) earned a respected ranking at No. 160 as one of the "World's Most Reputable Companies". This study was conducted amongst 25 key global industries, ranging from airlines and aerospace, automotive and computer conglomerates to consumer products, banks and health care in 32 countries. Moreover, it is the highest rank among all PRC apparel brands in the study.
The "Global Reputation Pulse 2009" is the fourth annual study of the reputations of the World's Largest Companies. The study was developed by Reputation Institute to provide executives with a high-level overview of their company's reputation with consumers. It provides an overall assessment of the health of a company's reputation by measuring the admiration, trust, and good feeling that stakeholders have towards a company. Rankings are based on seven dimensions, namely performance, products/services, innovation, leadership, governance, workplace and citizenship.
Over 70,000 online interviews were conducted with the general public in 32 countries on six continents in January and February 2009. More than 190,000 ratings were used to create reliable measurement metrics about the corporate reputations of more than 1,300 companies.
"Bosideng's ranking is an extraordinary milestone in our corporate development and serves as a great encouragement for us all. As China's largest down apparel brand, we have earned a solid reputation for providing high quality, fashionable apparel to our customers in China. For this reason we are indeed gratified to see that our commitments to design and product innovation, sound management, good corporate governance as well as our dedicated efforts toward responsible corporate citizenship have been duly recognised in the international arena. We will continue to leverage our respected Bosideng brand and our considerable strengths to provide customers not only with superb down products but also with other non-seasonal apparel items as well," Mr. Gao Dekang, Chairman and CEO of Bosideng said.
Seven Dimensions of the Global Reputation Pulse Study
Interviewees were asked to consider seven factors based on the following considerations -
------------------------------------------------------------Dimensions Consideration ------------------------------------------------------------Product/Services The company offers high quality products and services - providing excellence and reliabilityInnovation The company is innovative - making or selling creative products or developing novel ways to do business Workplace The company is an appealing place to work - treating its employees wellGovernance The company is a responsibly run operation - behaving ethically with open and transparent business dealingsCitizenship The company is a good corporate citizen - supporting worthy causes while protecting the environmentLeadership The company has strong leadership - top management is visible and overall operations are managed effectivelyPerformance The company is a high-performance leader - consistently delivering good financial results-----------------------------------------------------------
Other PRC Companies Ranked Amongst the Top 200
"World's Most Reputable Companies" in the Global Reputation Pulse 2009
-----------------------------------------------------Rank Company Global Pulse Score-----------------------------------------------------24 China Merchants Bank 78.7234 Haier 77.80102 Legend Holdings 73.35119 Shanghai Automobile Industry (Group) 72.72130 Bank of Communications 72.17148 ICBC 71.26152 China Construction Bank 71.04157 Dongfeng Motor 70.66160 Bosideng 70.50172 COFCO 69.88180 Youngor 69.60182 Midea Group 69.54184 CITIC 69.47190 China Southern Airline 69.36194 Bank of China 69.07199 New Hope Group 68.94-----------------------------------------------------
Issued by Porda International (Finance) PR Group for and on behalf of Bosideng International Holdings Limited.
About Reputation Institute
Reputation Institute is the world's leading reputation consulting firm. As a pioneer in the field of brand and reputation management, Reputation Institute helps companies unlock the power of reputation. With a presence in more than 25 countries, Reputation Institute is dedicated to advancing knowledge about reputation and shares best practices and current research through client engagement, memberships, seminars, conferences, and publications such as Corporate Reputation Review. Reputation Institute's Global Reputation Pulse is the largest study of corporate reputations in the world, identifying what drives reputation and covering more than 1,000 companies from 32 countries annually. Reputation Institute provides specific reputation insight from more than 15 different stakeholder groups and 24 industries.
Contact
Porda International (Finance) PR Group
Ms. Harriet Lau
Tel: +852 3150 6761
Mobile: +852 9199 2965
Email: harriet.lau@pordafinance.com.hk
Ms. Fiona Ko
Tel: +852 3150 6750
Mobile: +852 6025 0533
Email: fiona.ko@pordafinance.com.hk
Ms. Liz Yip
Tel: +852 3150 6739
Mobile: +852 9497 1685
Email: liz.yip@pordafinance.com.hk
Fax: +852 3150 6728
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