Presentation at Goldman Sachs Conference
Sydney, May 21, 2014 AEST (ABN Newswire) - Freelancer Limited (
ASX:FLN) is presenting at the Goldman Sachs Small and Mid-Cap Conference to be held in Sydney, Australia on Wednesday 21 May 2014. Below are some of the highlights from the presentation:
Operational updates for the start of FY14
- Commissioned engineering lab in Vancouver and regional office in London
- Significantly expanded campus office in Manila
- Acquired leading marketplace in Poland, zlecenia.przez.net
- Acquired leading virtual content marketplace, fantero.com
- Acquired the world's largest Internet marketing marketplace & community, Warrior Forum
- Launched Freelancer Messenger for Android
- Added 1.1m users in Q1 and 0.35m projects/contests (Warrior +750k users).
Operational and product development outlook for FY14
- Execution is key
- Continued focus on platform scalability
- Product & user experience to drive engagement
- Build out a world class team
- Increased focus on acquisition channels
- Expand global presence
- Launch mobile offerings, Android Messenger live
- Continually assess opportunities
Key transaction highlights
Transaction Details
- Freelancer acquired the website, related domain names and associated intellectual property assets of Warrior Forum (warriorforum.com)
- US$3.2 million cash acquisition price, funded by existing cash reserves
- Implied price/sales multiple of ~3x (based on normalised revenue run rate)
World's largest Internet marketing marketplace &community
- Over 732,000 registered members, the largest online community of Internet marketing professionals globally (750,000 as of 13 May 2014)
- Ranked by Alexa in the top 250 websites globally, top 150 in the United States and United Kingdom, and top 100 in Australia by Internet traffic (ranked 225nd globally 12 April 2014)1
- Includes marketplaces for buying and selling products & services, websites, domain names, hiring freelancers and advertising freelance services. Also includes classified advertising and an affiliate program database
- Revenue model based on forum access fees, self-serve advertising and listing fees for marketplace items posted in the forum by registered users
Operational Strategy
- Freelancer will continue to operate Warrior Forum as a standalone website, which will continue to be community moderated
- Freelancer will leveragecross-site promotions and engagement to enhance marketplace growth
Strategic Rationale
- Warrior Forum is the largest Internet marketingmarketplace inthe world, with a complementary user base (Internet entrepreneurs & marketers)
To view the full presentation, please visit:
http://media.abnnewswire.net/media/en/docs/ASX-FLN-798045.pdf
About Freelancer Ltd
Triple Webby award-winning Freelancer.com is the world's largest freelancing and crowdsourcing marketplace by total number of users and projects posted. Tens of millions of registered users have posted 7+ million projects and contests to date in over 750 skill category areas as diverse as website development, mobile apps, logo design, marketing, copywriting, astrophysics, aerospace engineering and manufacturing. Freelancer Limited is listed on the Australian Securities Exchange under the ticker (ASX:FLN).
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