Australian based gaming company PlayUp has confirmed its completion of the acquisition of TopBetta Pty Ltd.
and The BetMakers Holdings Ltd. Complete Acquisition Deal
Sydney, Jan 29, 2019 AEST (ABN Newswire) - PlayUp Ltd has paid in full $6 million for the acquisition of the TopBetta Pty Ltd including TopBetta and MadBookie brands.
The final payment of $1 million was originally scheduled to be made on January 29th, however, following The Betmakers Holdings Ltd (
ASX:TBH) (TPBTF:OTCMKTS) satisfying all contractual terms, PlayUp brought forward the payment to January 25th.
"We are pleased to announce the formal completion of the acquisition of the TopBetta and MadBookie platforms," said PlayUp CEO Daniel Simic.
"TopBetta and MadBookie are well known Australia-wide for providing quality bookmaking services. We are proud to have these brands as a part of our rapidly growing online gaming ecosystem."
As announced on 25th January to ASX;
"The Board of The BetMakers Holdings Limited (the "Company") is pleased to confirm that it has received the final payment of $1Million from PlayUp Australia Pty Limited for the purchase of TopBetta Pty Ltd and associated brands, including TopBetta and Mad Bookie. The Company has now received in full $6Million for the sale of the assets."
About PlayUp
PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp's mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia's largest and indeed some of the world's biggest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.
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