Announces Enhanced Integration for Enterprise Marketers
Brisbane, Oct 5, 2017 AEST (ABN Newswire) - OtherLevels Holdings Limited (
ASX:OLV) (OtherLevels), a leader in mobile and web marketing engagement, today announced an enhanced integration with Salesforce, the world's global leader in CRM and in marketing applications (IDC).
OtherLevels' expanded integration with Salesforce Marketing Cloud enables enterprise marketers to execute multi-channel campaigns by extending their existing Salesforce customer journeys with OtherLevels' app push, interstitial, rich inbox and web push messaging channels. This allows a marketer to create complex customer journeys that can reach and engage audiences across multiple channels.
Each message channel leverages OtherLevels' optimisation, segmentation, event tracking, retargeting and split testing capabilities; as well as location services including beacons and geo-targeting. Existing Salesforce customers can now combine multiple message types within a customer journey, allowing marketers to reach and engage their audience wherever they are.
"By integrating OtherLevels with Salesforce Marketing Cloud, we are providing digital marketers with powerful options to reach users across desktop, mobile web and app, as well as engage users without a traditional email address," said Brendan O'Kane, CEO of OtherLevels.
Utilising the OtherLevels plugin within Journey Builder powered by Salesforce Marketing Cloud, enterprise marketers are able to leverage user data from both Salesforce and OtherLevels to reach a wide audience, including anonymous as well as opted-in and opted-out users.
O'Kane added, "Salesforce Marketing Cloud is used by many of our customers. This enhanced integration will enable these customers to drive strong campaigns and outcomes across their audience, from top of funnel unknown visitors through to known users. This adds value to our existing clients, and opens new customer opportunities for OtherLevels. OtherLevels will continue to further expand this integration to ensure that OtherLevels offers an incredible messaging experience alongside Salesforce Marketing Cloud."
The OtherLevels Journey Builder plugin for Salesforce is now available at http://www.abnnewswire.net/lnk/K62430R4
To learn more about OtherLevels and our product and services, visit http://www.otherlevels.com
Salesforce and others are among the trademarks of salesforce.com, inc.
About Otherlevels Holdings Ltd
OtherLevels Holdings Ltd (ASX:OLV) (FRA:7OL) is a leading second-generation digital marketing platform with offices in Europe, the US and Australia.
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. The OtherLevels platform offers both Intelligent Messaging for Conversion, and Intelligent Messaging for Marketing Clouds and CRM, hence delivering both acquisition and engagement capabilities for digital marketers. OtherLevels leading clients include Camelot (UK), Tatts/Tabcorp, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred and Doubledown.
For more information, please visit https://otherlevels.com.
For media enquiries please contact media@otherlevels.com.
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