Signs Leading European Wagering Operator
Sydney, Nov 9, 2018 AEST (ABN Newswire) - OtherLevels Holdings Limited (
ASX:OLV)(7OL:FRA) ("OtherLevels") has announced that it has signed a leading European wagering operator's US subsidiary, and will be powering the mobile messaging for their first US on-line sportsbook.
The operator is licenced for on-line sportsbook wagering in the State of New Jersey, and will become the 4th OtherLevels client to be licenced to operate an on-line sportsbook in New Jersey.
Brendan O'Kane, the OtherLevels Managing Director, commented "We are thrilled to sign this new European operator, and to support their US entry. OtherLevels now has 4 clients launching on-line sportsbooks in the State of New Jersey. It is the epicentre of the rapidly growing US sportsbook wagering sector and is viewed by US and European operators as the launchpad for the wider US market, as and when other US states legalise on-line sports betting."
O'Kane added "It is easy to understand the huge investment going into the emerging US sports betting market. New Jersey alone is a market with half the population of Australia, and the combined New Jersey, New York and Pennsylvania region has nearly double the population of Australia.
The combined US population is 5 times the size of the UK, which is one of the world's most sophisticated on-line wagering markets. The US will be a fiercely competitive market, which is opening the opportunity for OtherLevels, to deliver innovative and differentiated web and app engagement solutions for new entrants. OtherLevels, with an experienced team in Philadelphia, is very well placed to exploit this opportunity."
About Otherlevels Holdings Ltd
OtherLevels Holdings Ltd (ASX:OLV) (FRA:7OL) is a leading second-generation digital marketing platform with offices in Europe, the US and Australia.
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. The OtherLevels platform offers both Intelligent Messaging for Conversion, and Intelligent Messaging for Marketing Clouds and CRM, hence delivering both acquisition and engagement capabilities for digital marketers. OtherLevels leading clients include Camelot (UK), Tatts/Tabcorp, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred and Doubledown.
For more information, please visit https://otherlevels.com.
For media enquiries please contact media@otherlevels.com.
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