Social Wagering Leader TopBetta Selects OtherLevels To Drive Engagement
Brisbane, May 31, 2017 AEST (ABN Newswire) - OtherLevels Holdings Limited (
ASX:OLV) ("OtherLevels") is pleased to announce that Australian on-line wagering and the world's first social betting platform operator TopBetta Holdings Ltd (ASX:TBH) has selected OtherLevels.
The company is using OtherLevels to be the first in the Australian online wagering sector to implement an innovative new digital messaging format.
'Web Push Notifications' enable a site to deliver offers and content directly to a user's desktop browser, or a mobile browser on Android devices, without the need to download an app. This expands the audience, and a single click opt-in leading to higher opt-in rates, thus reducing the traditional acquisition costs incurred with paid search and advertising.
OtherLevels digital marketing strategists have also been engaged to support and train the in-house team to implement global best practice methods to maximise opt-in and engagement rates, which will lead to increased customer activity, revenues and loyalty.
Early results are showing opt in rates of 15% and click through rates of 6.1%, and very strong commercial returns directly attributed to web push, and Bryan Kelly (Head of Product) from TopBetta commented "We are very pleased with early results from using Web Push as a communications channel. It has already exceeded our ROI target 7.5 times within the short pilot period. We look forward to more fully integrating this channel with personalization, abandonment recovery and increased user engagement initiatives."
Brendan O'Kane, the OtherLevels CEO commented, "We are excited that TopBetta, a global leader in social betting, has selected OtherLevels. This is another important win, as OtherLevels continues to grow its footprint in the worldwide social and real-money gaming sectors. It demonstrates OtherLevels sophistication in digital messaging, and expertise in strategies to maximize acquisitions conversions and reduce the costs of re-acquisition by paid media re-targeting. We look forward to working closely with TopBetta to continue to deliver innovative messaging solutions, while supporting their growth and expansion."
About Betmakers Technology Group Ltd
Betmakers Technology Group Ltd (ASX:BET) (OTCMKTS:TPBTF) is an ASX-listed holding company and a global provider of online wagering products and services to both wholesale and retail markets through its various wholly owned subsidiaries. The Company operates a retail wagering business, offering consumers wagering, fantasy tournament and content products and services.
About Otherlevels Holdings Ltd
OtherLevels Holdings Ltd (ASX:OLV) (FRA:7OL) is a leading second-generation digital marketing platform with offices in Europe, the US and Australia.
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. The OtherLevels platform offers both Intelligent Messaging for Conversion, and Intelligent Messaging for Marketing Clouds and CRM, hence delivering both acquisition and engagement capabilities for digital marketers. OtherLevels leading clients include Camelot (UK), Tatts/Tabcorp, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred and Doubledown.
For more information, please visit https://otherlevels.com.
For media enquiries please contact media@otherlevels.com.
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