Wins Dynamic Central European Sports Betting Brand
London, May 11, 2017 AEST (ABN Newswire) - OtherLevels Holdings Limited (
ASX:OLV) ("OtherLevels") has announced that it has signed one of Central Europe's dynamic sports betting brands.
As part of the customer's strategy to become a leading player in the pan European sports betting market, OtherLevels will initially work with them to engage the addressable mobile audience for digital communications, and assist with a messaging strategy that drives user engagement and extends customer lifetime value.
OtherLevels will deploy a range of digital messages including push notifications and Interstitials to enable the brand to extend their digital communication reach across their mobile products. Having integrated mobile messaging capabilities, the brand can engage users with more relevant and timely content across mobile apps, in addition to having much greater insight into user behavior.
Lance Standing, the OtherLevels General Manager, EMEA, commented, "This represents another European client for OtherLevels. We are very excited with the opportunity and growth that we are seeing in Europe, particularly as more European countries introduce legislation for sports and eGaming betting. OtherLevels continues to demonstrate that it is the market leader in sophisticated message based digital engagement, giving it's customers the competitive edge to reach their users across mobile app, mobile web and desktop channels."
About Otherlevels Holdings Ltd
OtherLevels Holdings Ltd (ASX:OLV) (FRA:7OL) is a leading second-generation digital marketing platform with offices in Europe, the US and Australia.
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. The OtherLevels platform offers both Intelligent Messaging for Conversion, and Intelligent Messaging for Marketing Clouds and CRM, hence delivering both acquisition and engagement capabilities for digital marketers. OtherLevels leading clients include Camelot (UK), Tatts/Tabcorp, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred and Doubledown.
For more information, please visit https://otherlevels.com.
For media enquiries please contact media@otherlevels.com.
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