Announces Real-Time Messaging Content Option
Sydney, Oct 24, 2016 AEST (ABN Newswire) - OtherLevels Holdings Limited (
ASX:OLV) (7OL:FRA) ("OtherLevels") has announced Action Engine, a major addition to the OtherLevels platform.
As customers seek to engage with their audiences "in the moment", driven by location, time or events, customers want the capability to trigger dynamic content that changes depending on the audience receiving the message, and the timing of the message. For example, an online retailer may dynamically change a last minute sale offer, based on remaining stock quantities; or a wagering operator needs to deliver a message containing the very latest odds.
Action Engine is an optional module, and compliments other value added modules, including Intelligent Messaging. While intelligent messaging determines the best channel and time to maximise message delivery, Action Engine makes sure that the message content and audience are both being selected dynamically in real-time. Action Engine is able to select content programmatically, or via reaching out to ingest data from customer or 3rd party content providers.
Brendan O'Kane, the OtherLevels CEO commented, "This is major extension to the OtherLevels platform. For our customers, this is the Holy Grail of messaging - choosing the audience and content elements in real-time and dynamically. At OtherLevels, we want to make it easier for our customers to reach their audience in the moment, but previously this meant that they had to create the content in advance, or undertake major costly internal development projects. With Action Engine, OtherLevels will use the very latest content to create fresh and compelling messaging experiences, which lead to more successful campaign outcomes for our customers."
Action Engine is priced as an optional Module Fee, starting at US$45,000 through to US$250,000. Brendan O'Kane further stated, "We are in discussions with a number of our customers, and anticipate the first customer using Action Engine to be operational in the coming months. As customers messaging needs grow into in the moment multi-channel campaigns, then Action Engine and Intelligent Messaging both provide the sophistication that our largest customers are demanding."
About Otherlevels Holdings Ltd
OtherLevels Holdings Ltd (ASX:OLV) (FRA:7OL) is a leading second-generation digital marketing platform with offices in Europe, the US and Australia.
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. The OtherLevels platform offers both Intelligent Messaging for Conversion, and Intelligent Messaging for Marketing Clouds and CRM, hence delivering both acquisition and engagement capabilities for digital marketers. OtherLevels leading clients include Camelot (UK), Tatts/Tabcorp, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred and Doubledown.
For more information, please visit https://otherlevels.com.
For media enquiries please contact media@otherlevels.com.
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