Global Print and Packaging Partnership
Perth, Oct 29, 2015 AEST (ABN Newswire) - Brand Protection technology company YPB Group Limited (
ASX:YPB) has signed a Memorandum of Co-Operation ("MOC") with Elanders Beijing Printing Co. Ltd ("Elanders"), the Chinese subsidiary of the Stockholm, Sweden, listed global supply chain, print & packaging and e-commerce company Elanders AB (publ), (SSE: ELAN).
The MOC, which is for a period of three (3) years, will see Elanders offering exclusively YPB Brand Protection and product authentication solutions to its customers across Pan Asia and YPB working exclusively with Elanders for printed packaging, brand protection and product authentication solutions across the region.
Elanders as a group offers global solutions through its three business areas: Supply Chain Solutions, Print & Packaging Solutions and e-Commerce Solutions. The company has its head office in Sweden, and is listed on the Nasdaq OMX Stockholm Stock Exchange. It has operations in more than 15 countries on four continents, the most important being China, Germany, Singapore, Sweden, United Kingdom and the USA with its largest customers being in the automotive, consumer electronics and white goods industries. Elanders' global turnover in 2014 was approximately AU$620M and the group has a workforce of 3,100.
Elanders has high profile customers in consumer electronics and communications, motor vehicles, heavy equipment and FMCG who are possible users of YPB's PROTECT, DETECT & CONNECT Brand Protection and consumer engagement solutions. YPB will use the MOC as a springboard into all other regions where the Elanders Group has operations and customers. Additionally the MOC will give YPB access to a market leading printing and packaging company for its own customers of brand protection print, packaging and labeling Kevin Rogers, Head of Print & Packaging Asia at Elanders said "This is a very exciting development for Elanders. It is a development, which will bring innovation to our services and will deliver real value to our clients. The YPB technology can integrate beautifully into our printed packaging and supply chain services. The benefits to our clients will be cutting edge brand protection, detection of counterfeit products and detection of parallel trading in their supply chain network."
YPB CEO John Houston said: "we are very excited and proud to be associated with Elanders, a Company that holds shared values with YPB in terms of excellence and customer focus. This Cooperation will drive significant customer access for YPB but at the same time offer Elanders' customers (some of the world's most prestigious brands) YPB's protect, detect and connect solutions"
To view the release, please visit:
http://media.abnnewswire.net/media/en/docs/ASX-YPB-888323.pdf
About YPB Group Ltd
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