Showcases Innovative Virtual Reality Property Showroom
Kuala Lumpur, May 6, 2015 AEST (ABN Newswire) - As a company that puts innovation at the forefront of all its products and services, the iProperty Group (
ASX:IPP), owner of Asia's No.1 network of property portal sites and real estate services, today announced that it is set to change the way properties are showcased with the introduction of a digital property showroom.
Speaking at the launch of the industry's first virtual 3D showroom display, iProperty Group's Managing Director and Chief Executive Officer, Georg Chmiel said that the product, called the iProperty Goggle, will provide property buyers and investors an impressive immersive experience while offering developers a new platform to showcase their latest property developments.
"We are very excited to launch this innovative product that will revolutionary change the way property showrooms are showcased with nothing more than a smartphone and specially created virtual reality goggles. It's the most interactive way for property developers to showcase their latest developments. It will allow property developers to harness the power of multimedia devices and effectively paint a visually-rich and appealing graphics of the property development for sale to both local and international buyers simultaneously, while reducing the cost of renovation and marketing expenses on a show unit," explained Chmiel.
He added that iProperty Goggles provides a virtual reality experience through specially created goggles worn by prospective buyers. Once worn, the device equipped with a mobile phone, will display visuals replicating the showroom enabling consumers to virtually walk through the showroom.
"The highlight of iProperty Goggles is its property walkthrough experience which enables prospective buyers and investors to view the latest developments by developers in high definition, panoramic 360° views and actionable 3D floor plans. We are changing the way properties are showcased and with this latest innovative product, property buyers and investors will now be able to truly experience the sensations of walking into a property showroom without the need to physically be there," added Chmiel.
He elaborated that the iProperty Group strives to continuously deliver a better property search experiences to property buyers and investors.
"With the iProperty Goggles, we have now transformed the way properties can now be showcased to potential buyers and investors. The products offers property buyers and investors the convenience of viewing the latest property developments anywhere, and at any time," said Chmiel.
When asked how the app will be of benefit to property developers, Chmiel explained, "For property developers, the possibilities are limited only by their imagination. Besides painting a visually-rich world to woo investors and property buyers, developers are also able to walk
these prospective buyers and investors through the show house via 3D floor plans, produce 3D flythrough videos or a virtual room-to-room site visit.
"Property developers can now take advantage of this powerful platform to deliver a rich experience to their target audiences and save costs on their marketing activities and showroom renovations. They are also able to use the app as a platform to not just lure local investors but also international investors," shared Chmiel.
He concluded by saying that the product will first be launched in Malaysia and property developers who are interested to explore this latest innovative product can contact mobile@iproperty.com for more information.
About iProperty Group Ltd
Headquartered in Kuala Lumpur, Malaysia, iProperty Group Ltd (ASX:IPP) is focused on developing and operating leading real estate portals and delivering the most comprehensive set of related real estate services and project marketing across the Region. The Group owns portals which are market leaders in Malaysia, Thailand, Indonesia and the Hong Kong Region and a leading portal in Singapore. The iProperty Group is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region.
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