Issey Miyake Continues To Lead The Way With Technology-Driven Designs and Ventures

Tokyo, July 19, 2011 AEST (ABN Newswire) - (Global Fashion Wire) - Issey Miyake- a brand synonymous with origami-like structures that transform the body into avant garde sculptures, pleats please fabric and the forbearers of innovative technology. For decades under the eye of its namesake designer the label has blurred the lines between fashion and art with his array of technology-driven clothing designs and ventures. This mission is now in the hands of the current creative director Dai Fujiwara.

In 1998, a year after Miyake's retirement, the brand introduced a new concept, A-POC (A piece of cloth). This notion is more than just about innovative clothing production it's about the quest for the new, utilising computer technology that reinvigorates the possibilities of fashion. A-POC is a philosophy, a design manifesto by which the brand wishes to infuse into Issey Miyake women's and men's lines as well as the Issey Miyake Fete line. The latest project to endorse A-POC was created by Masahiko Sato and Euphrates accompanied by Seiichi Yamamoto. A seemingly simple yet highly intelligent animation, drawing on mathematical shapes that pin-point the joints of a catwalk model.

It's positively mesmerising, enticing the viewer into the world of Issey Miyake.

The brand's new endeavour sees the opening of a clothing retail store for 24 Issey Miyake in Sapporo, Japan. Crafted by Hisaaki Hirawata and Tomohiro Watabe of Moment Design, the building encapsulates the brand's relationship between tradition and technology. The white walls are lined with modular cubby holes and clothing racks where garments and accessories hang unobtrusively seeming like a function of the shop as opposed to mere product. The cubbies allow for ease and flexibility when changing over the seasonal displays. It's a shop that is designed for function as well as aesthetic.

Issey Miyake is a brand that will always remain current because of its passion to stay one step ahead of the rest. With new projects such as A-POC and innovative constructions by the likes of Modern Design, Issey Miyake is not only the catalyst for the "New Issey Miyake" it's the catalyst for fashion.

Contact

Madeleine Carroll Global Fashion Wire Tel: +61-2-9247-4344 http://www.globalfashionwire.com Theodora Strano Global Fashion Wire Tel: +61-2-9247-4344 http://www.globalfashionwire.com