Wall Street Journal Publishing Top Ten Chinese Enterprises With Wuliangye (SHE:000858) Ranking on the List

Sydney, Aug 25, 2008 AEST (ABN Newswire) - Wall Street Journal, the most authoritative financial media in the world, recently published the result of annual "Asia Top 200 Respectable Enterprises Investigation" and China ten enterprises including Wuliangye (SHE:000858) are awarded "China Top Ten Respectable Enterprises". Meanwhile, Wuliangye ranks the third in the individual item "Quality" of "Top Five Honorable Enterprises".

The readers of Wall Street Journal and business men from 12 countries of Asia and Pacific regions, totaling 2477 persons, participated in this investigation. The investigation evaluates various enterprises in customer requirement response and innovation, enterprise credit, long-term planning for administration level, product and service quality and financial credit.

The listed enterprises include enterprise leaders in Chinese traditional industries and some guide in new-emerging industries. Except appliance, IT, automotive, finance and real estate, Chinese traditional liquor industry being selected into top ten is also a bright in the investigation result. Wuliangye ranks the eighth in "Top Ten Respectable Enterprises", becoming the most respectable enterprise in traditional industry list. Besides, it ranks the third in the individual item "Quality" among the top five respectable enterprises.

The entry of Chinese traditional liquor industry on the list is the symbol that Chinese traditional culture has been widely accepted by international community. Industrial experts expressed that Wuliangye can be selected as the top ten enterprise in international community evaluation, which, on one hand, indicates that it has already acquired increasing international acceptance, on the other hand, shows that international customers pay more and more attention to Chinese traditional culture and Wuliangye, on behalf of Chinese liquor, is one of the carriers by which international customers can know Chinese traditional culture. It is shown from data that Wuliangye has been continually awarded "The Most Valuable Brand in China" and "King of China Liquor" for thirteen times, "National Quality Control Prize" for twice and international golden prize for thirty-nine times since 1995. In 2007, its export exchange created a new record in its history, reaching 300 millions dollars, accounting for more than 90% of the ex
port of Chinese famous liquor. Its brand value has increased more than 4 billions Yuan to that of last year, reaching 40.218 billions Yuan.

In recent years, competition is very heated in China liquor market and brands are various. Wuliangye did not lose in the various brands but increasingly strong; it becomes the evergreen brand of China liquor and is widely accepted by international market. There are three reasons: the first is Wuliangye unique six advantages and the characteristics of "long-held fragrance, heavy flavor, sweet in mouth, delicious in throat, harmony with tastes, famous as perfect liquor", which makes it unique in heavy liquor and becoming the representative of Chinese liquor; the second is Wuliangye has the scale advantage that other enterprises cannot compare to; at present, the annual production capacity reaches 450 thousands tons, becoming the well-known liquor-making manufacturing base; the third is that because of strict quality management and continuously innovative brewing technology. "Those should be modern are modern and those should be traditional are still traditional", which creates a self-innovative road of Chinese
traditional industry and promotes its product quality to make it well known and creditable among customers, and the support from customers is the root for the standing of Wuliangye brand, which is the reason why it can gain the first prize of individual item "Quality".

Wuliangye is not satisfied with the development only in domestic market. Depending on profound national culture, it opens up a unique road for internalization of Chinese enterprises. Liquor, as the representative of Chinese traditional culture, has strong nationality. Depending on that point, Wuliangye pushes its business to international community to make great efforts to spread Chinese traditional culture to the whole world. Meanwhile, it strengthens international communication; it organizes liquor-making experts at home and abroad to communicate and discuss production and management experience and builds an international brand combined with international advanced science and technology. At present, Wuliangye has already become a representative symbol of Chinese culture. It holds a high reputation among the customers in Asian market and European and American market.

The excellent Chinese enterprises, not only achieve profound success in domestic market but also have their own tools in international market; in the heated competitive international market, how to stand firm among the strong rivals to carry forward Chinese enterprise culture and spread the name of "China Brand", Wuliangye and Haier, the representative of Chinese brands, have a long way to go!