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Metro International Metro International S.A. ("Metro"), the international newspaper group, today announces that it continues to hold its position as the most read print media by affluent Europeans, according to the EMS 2008 survey released by Synovate. [1]
The survey shows that Metro reaches 2.5 million affluent Europeans which represent 6.4% out of the total 40 million people covered in the survey. Moreover, Metro reaches 3.4 times more affluent Europeans than all pan European daily newspapers combined[2] and more readers than all weekly pan European magazines[3].
Every week Metro reaches 26% of all young affluent Metropolitans[4] in all western European countries where Metro is published. Metro is also the most read pan European print publication among the following target groups predefined by EMS: 'European Elites', 'Decision Makers' and 'Influential Opinion Leaders'.
Per Mikael Jensen, CEO and President of Metro, says: "This study very clearly confirms that Metro not only attracts a young, active audience in Europe, but also is the newspaper for the more affluent Europeans. Metro's ability to deliver wide reaching, cost efficient, multi-local solutions is a unique opportunity for advertisers who want to target young, affluent Metropolitans across Europe. I'm happy to see that we have further increased readership among this very 'hard to reach' audience".
Since the inclusion of Metro in the EMS survey two years ago, Metro's readership has increased by 325,000 daily readers, making Metro the fastest growing pan European media.
EMS is the largest single source survey of Europe's affluent influentials and the reference for pan European media planning. For further information, please visit www.metro.lu, or contact:
Per Mikael Jensen, CEO and Tel: +44 (0)20 7016 President 1300 Alistair Ballantyne, Global Sales Director Tel: +44 (0)20 7016 1300 Wilf Maunoir, Global Research Director Tel: +44 (0)20 7016 1300
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ABOUT METRO INTERNATIONAL AND METRO Metro is the largest international newspaper in the world. Metro is published in over 150 major cities in 21 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of over 20 million daily readers. Metro's advertising sales have grown at a compound annual rate of 38% since the launch of the first edition in 1995.
Metro International 'A' and 'B' shares are listed on the OMX Nordic Exchange's Nordic List under the symbols MTRO SBD A and MTRO SBD B.
[1] Source: Synovate - EMS 2008 Summer Release (12-months). Released on 23rd July, 2008 [2] This includes the Financial Times, International Herald Tribune, Wall Street Journal Europe and USA Today [3] This includes BusinessWeek, The Economist, Newsweek and TIME [4] Metropolitans are defined as 21-44 years old living in urban areas
