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Metro International (STO:MTROA) Metro International SA, the world's largest international newspaper, announces that the shareholders of Metro Mexico have decided to start on 6th November, 2008 in Monterrey an edition of Publimetro. Publimetro will be published in Monterrey, Mexico's second largest city, from Monday to Friday with an initial daily circulation of 60,000 copies. Publimetro Monterrey will be distributed at points along the city's main avenues as well as at Starbucks cafes.
Like the Mexico City edition Publimetro Monterrey will include local, national and international content and will compete for both local and national advertising. It will employ a number of local reporters and local advertising sales specialists.
Pablo Mazzei, Metro International's Managing Director for the Latin American region stated: 'Monterrey is a large and affluent city with a sizeable newsprint advertising market which is experiencing healthy growth. Publimetro will become the city's second largest newspaper and as in Mexico City will be targeted at the city's young professionals'.
Robert Patterson, Executive Vice President of Metro International commented: 'Publimetro has in the two and half years since its launch in Mexico City become a popular print medium with national advertisers. I am delighted that Metro Mexico will now also be able to offer its national advertisers a new high quality, good value for money solution to meet their print advertising needs in Monterrey. Metro Mexico has been profitable in 2008 and is expected to be able to finance the new Publimetro Monterrey edition from its current surplus cash holdings and the future positive operating cash flow of its Publimetro Mexico City edition'.
Metro Mexico is a joint venture between Metro International SA, Inmobiliaria Torraco, S.A de CV and MX Shares, S.A. de CV. Metro International owns 49% of Metro Mexico's shares. For further information please contact: Per Mikael Jensen, CEO and President tel: +44 (0)20 7016 1300 Robert Patterson, Executive vice President tel: +44 (0)20 7016 1300
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ABOUT METRO INTERNATIONAL AND METRO Metro is the largest international newspaper in the world. Metro is published in over 150 major cities in 20 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of over 20 million daily readers. Metro's advertising sales have grown at a compound annual rate of 38% since the launch of the first edition in 1995.
Metro International 'A' and 'B' shares are listed on the OMX Nordic Exchange's Nordic List under the symbols MTRO SBD A and MTRO SBD B.
This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
