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LBI International AB (publ.) PRESS RELEASE Stockholm/Amsterdam, 27 June 2008
LBI International AB ("LBi"), the global marketing and technology agency, has opened offices in China. LBi agency MetaDesign has been working with Volkswagen on the redevelopment and design of VW's dealerships in China as part of a global realignment of the brand at its dealerships, and as a result of the success of this work, the LBi MetaDesign offices are now officially open in Beijing's Central Business District. Henri Garbers has joined the LBi MetaDesign office as Managing Director, with responsibility for establishing and managing the new site. The 33-year-old interior and furniture designer already has considerable international experience, as a team leader for IKEA in Italy, and as founder and General Manager of Interior-lighting-colour in Cologne, Hong Kong and Beijing. With a three-member team and the support of designers from LBi's MetaDesign office in Berlin, he will lead the development and implementation of several Volkswagen dealerships in Beijing and Xi'an. Henri will also take responsibility for LBi MetaDesign's business development activities in greater China.
MetaDesign COO Tobias E. Phleps comments: "Our experience in China has shown us that demand for strategic branding skills combined with cross-cultural understanding among international companies in the Asia-Pacific region is high, and in short supply. We are delighted that, in Henri Garbers, we have found a leader who combines both the highest standards of quality in brand management and strategic design implementation with a deep understanding of Asian culture and their needs."
For further information please contact: Luke Taylor, CEO, LBI International AB +44 (0) 20 7063 64 65, luke.taylor@lbi.com Weibke Elbe, Corporate Communications, MetaDesign AG +49 30 59 00 54 487, welbe@metadesign.de Eva Ottosson, Group Communications Manager, LBI International AB +46 709 41 21 40, eva.ottosson@lbi.com
About LBi: LBi is a global marketing and technology agency. The Company employs approximately 1,600 professionals located primarily in the major European, American and Asian business centers, such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi blends the full range of service disciplines to create innovative multichannel solutions for national and international corporate clients. By combining business and media strategy development with creative design, industry expertise and the latest digital communications technology, LBi offers a unique and uniquely valuable proposition. LBi is listed on OMX Nordic in Stockholm and Euronext in Amsterdam as (symbol: LBI).
