Distribution of company announcements to the professional platforms, finance portals and syndication of important corporate news to a wide variety of news aggregators and financial news systems.
LBI International AB (AMS:LBI) PRESS RELEASE Stockholm/Amsterdam, 23 October 2008
Where do you want your new Mitsubishi? That's the key question being asked in the new pan-European launch campaign developed by LBi Netherlands for Mitsubishi. The multi-channel campaign invites potential owners to nominate the location in which they want to receive their brand new Mitsubishi Lancer Sportback or Colt. On Saturday 29 November, the winners in all participating European countries will have the cars delivered to their chosen locations.
On Your Mark www.onyourmark.eu allows entrants to choose and mark their own unique location on a map of Europe. For the winners, these will be the real-world places where brand new Mitsubishi Lancer Sportbacks or Colts will be delivered in spectacular fashion on November 29. Entrants are encouraged to be as creative as possible in making their marks - the more imaginative the entry, the greater the chance of winning.
Japanese game show: Extremely Sponsored by Mitsubishi LBi has also developed two online mini-games as part of the integrated campaign, In 'Lancer Looping' and 'Colt Curling', players experience for themselves the hilarious, over-the-top chaos of a Japanese game show. The game shows, 'extremely sponsored' by Mitsubishi, can be played at www.onyourmark.eu/gameshow
LBi has been responsible for the entire campaign, including strategy, concept development, production, media sourcing, seeding and PR. In addition, LBi will support the participating countries in their supplementary local activities.
Walter de Reus, Client Partner at LBi is delighted with what Mitsubishi and LBi Netherlands have achieved: "This is an exceptional large-scale and eye-catching campaign. We are very proud of the result and are looking forward to the moment when the Mitsubishis are delivered throughout Europe - some of them by helicopter."
For further information please contact: Igor Milder, CEO, LBi Netherlands +31 20 460 4500, igor.milder@lbi.lostboys.nl Eva Ottosson, Group Communications Manager, LBI International AB +46 709 41 21 40, eva.ottosson@lbi.com
About Mitsubishi Motors Europe An offspring of the vast and mighty Mitsubishi group of companies first started by Yatoro Iwazaki in 1870, today's Mitsubishi Motors Corporation is one of the oldest Japanese car manufacturers (Model-A in 1917) as well as one of the most innovative (from the 1936 PX33 - Japan's first 4-wheel drive vehicle, to the 2009 i-MiEV - the first full-fledged "mainstream" electric car in the market).
Today, Mitsubishi Motors is a successful mid-size global operator (1,400,000 cars a year in average). Mitsubishi Motors Corporation has manufacturing facilities in over 30 countries, and its sales and after-sales organization serves more than 170 countries. In 2002, Mitsubishi Motors Europe (MME) was founded specifically to coordinate sales and after-sales in Europe.
Mitsubishi Motors sets as its ideal the synergy between dynamic and environmental performance, and will continue to develop technologies - such as the zero-emission i-MiEV electric vehicle - that show as much care and pleasure for the environment outside as for the occupants within.
About LBi: LBi is a global marketing and technology agency. The Company employs approximately 1,600 professionals located primarily in the major European, American and Asian business centers, such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi blends the full range of service disciplines to create innovative multichannel solutions for national and international corporate clients. By combining business and media strategy development with creative design, industry expertise and the latest digital communications technology, LBi offers a unique , and uniquely valuable proposition. LBi is listed on OMX Nordic in Stockholm and Euronext in Amsterdam as (symbol: LBI).
www.lbi.com
This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
