Social Reality, Inc. (NASDAQ:SRAX) Expands Reach of Ad Tech Solutions to Health Care Industry
New York, New York, 08:30 EST Jan 20, 2017 (NetworkNewsWire) – Social Reality (
NASDAQ:SRAX), an Internet advertising company focused on the automation of digital advertising, designed its innovative ad exchange platform to cater to the specific needs of the health care industry, representing a powerful move that has the potential to change the landscape of health care provider ad targeting.
The health care arm of the Social Reality Ad Exchange platform – SRAXmd (www.sraxmd.com) – combines ad network expertise with pharmaceutical advertising experience by partnering with leading publishers of medical content, associations, apps and websites.
The platform includes innovative ad tech solutions, as well as targeting and strategies developed especially for the health care market. SRAXmd allows brands and agencies to engage health care professionals, patients and consumers both within and outside of traditional medical content. The platform gives unprecedented access to a verified audience of more than 500,000 health care providers in more than 50 specialty areas; its proprietary list of over 10,000 approved sites and apps allows users to target providers by name, specialty, location of practice, and other factors.
SRAXmd’s key offerings include several proprietary apps, such as DOME™ (Doctor Optimized Mobile Engagement), which offers a new way to track conversions and raise awareness to members attending medical meetings, events and conferences. The service delivers in-app and mobile web display advertising to event participants within a 100-meter radius of convention locations.
DOCTRAX™ enables users to target 500,000 health care providers or 380,000 verified doctors by specialty while browsing Comscore Top 500 apps and sites, while DOCTRAX MATCH™ provides list match ad targeting to specific health care professionals when they browse through more than 10,000 compliant apps and sites. With MOSEE™, users get hospital, clinic and practice targeting to mobile devices, based on distribution and claims information, as well as various diagnostic codes.
SRAXmd also offers patient and consumer ad targeting through another unique set of tools. With ROOMrx™, users can deliver mobile ads to smartphones and other mobile devices to more than 300,000 medical waiting rooms across the United States.
Another proprietary tool called CAUSErx™ allows users to target consumers and patients who participate in charity runs and walks. With more than 50,000 such events held in the U.S. every year, this targeted advertising offers access to a very large audience. Users can deliver mobile and tablet ads along the route or at hotels hosting participants in the events. Mobile ads delivered with CAUSErx™ are typically paired with desktop ads that target donors to specific causes, as registered within the six months prior to the event.
COUPON INTENDERS™ targets consumers who actively download digital coupons for over-the-counter products and prescription drugs, while SOCIALrx™ allows consumer and patient targeting via social media across all main channels – Facebook, Twitter, Instagram and Pinterest. The tool offers mobile Facebook ad targeting as well as newsfeed desktop display ads to reach specific patient categories based on demographics and psychographic information.
Collectively, the sweeping capabilities and functions of SRAXmd has opened up the door for a new age of health care industry advertising, positioning Social Reality at the forefront of change.
For more information, visit www.SocialReality.com
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