YPB Protects Retailer Dan Murphy's Against Theft
Sydney, Aug 5, 2016 AEST (ABN Newswire) - Brand Protection and Customer Engagement solutions company YPB Group Limited (
ASX:YPB) today announced that its proprietary anti-theft Lexcaps will be used across Dan Murphy's stores Australia wide.
- YPB's Lexcaps used as anti-theft deterrent across Dan Murphy's retail outlets
- Estimated that Dan Murphy's will use more than 100,000 units per annum
YPB's Lexcaps are reusable security caps that are applied to bottle caps and removed by service staff at the point of sale. A person attempting to steal a bottle with a Lexcap will trigger an alarm at the exit.
In successful trials with the liquor industry and Dan Murphy's in particular, theft was reduced significantly on YPB protected liquor bottles.
The Lexcap was initially developed for Endeavour Drinks Group (formerly Woolworths Liquor Group) as the first re-useable security cap in Australia, then trialled extensively. Endeavour Drinks Group's Dan Murphy's and BWS Retail chains number around 200 and 1100 stores respectively Australia wide. YPB now is in a position to expand the implementation of YPB's PROTECT products and to introduce its CONNECT technology across the group.
Under the agreement, Dan Murphy's stores will apply Lexcaps to high value liquor products.
YPB's Executive Chairman John Houston commented: "This marks YPB's first success in the Australian retail space and extends our capability to the protection of our customers by deterring retail theft," he said. "This is a natural lead in to other brand protection and customer connect solutions within the retail space, initially in Australia and then across YPB's expanding footprint."
About YPB Group Ltd
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