MeU mobile Launches New Partnership Model with Student Edge
Perth, Nov 10, 2015 AEST (ABN Newswire) - Yonder & Beyond (YNB: ASX) has increased its involvement in the management and operation of MeU mobile.
Highlights:
- Significant new partnership model launched, focused on adding value to partner organisations and accelerating growth of MeU customers via direct engagement with partners members;
- First partnership secured with Student Edge, Australia's largest student member organisation with 750,000+ members, with further agreements to be announced in the coming weeks;
- MeU mobile to launch first stage of socially connective offerings for members from 12 November 2015, applications for Apple and Android and a first of its kind communities forum to allow members to connect with each other and directly with the MeU customer team
MeU mobile ("MeU" or "the Company"), Australia's first social mobile network(TM), has entered into a significant agreement with Student Edge, Australia's largest student member organisation, the first under its newly launched partnership model.
The partnership model has been introduced to proactively and efficiently present the MeU mobile brand and products to existing member-based communities, and accelerate MeU mobile brand awareness and customer growth.
Under the partnership model, partners will proactively promote MeU mobile to its members and MeU will offer value to partners (and their members) through unique branding and customer engagement/activation opportunities. There will also be a series of introductory offers from MeU mobile and/or companies within the Yonder & Beyond Group.
On the launch of the new partnership model and the engagement with Student Edge, Yonder & Beyond (
ASX:YNB) CEO, Mr Shashi Fernando, said, "MeU mobile is passionate about delivering a social mobile network to the Australian public."
"A key part of its business plan is its partnership model, which we believe will extend the MeU community significantly and in the process accelerate customer growth.
"We are excited MeU mobile has formed this relationship with Student Edge, a significant member organisation with a demographic almost identical to its own, and we believe this will deliver value to members of both organisations."
Student Edge is Australia's largest student membership organisation, with over 750,000 members between the ages of 12-25 across Australia. The Student Edge membership covers students within the secondary, tertiary, vocational and career education sectors. Within the next 7-10 days Student Edge will commence proactively promoting MeU mobile to its membership, via its website, social media platforms and direct marketing activities, with an exclusive offer.
"The relationship with Student Edge is the first in a series the Company plans to announce in the coming months, with discussions with a range of companies including non for profit groups and other member based organisations well advanced," Mr Fernando added.
In addition to the launch of its partnership model MeU mobile is also launching the first of a series of socially connective offerings to members, initially through the development and launch of an Apple and Android application, which allows members to view their bill and data usage in real time. The Android application will be available to download on Thursday 12 November 2015, with the application on Apple to follow soon after.
MeU mobile has also launched a Communities forum allowing members to support each other and their needs, together with the MeU 100% Australian based call centre.
The Company is advanced in its development of other mobile products that will further enable members to socially connect with each other and be rewarded for this social engagement. These mobile products will be new to the Australian market, offering free mobile plans and access to unique services and products.
MeU will be looking to harness the global relationships that YNB has internationally with music labels and movie studios.
"MeU Mobile is focused on creating and extending the MeU community and they aim to be the first choice for consumers in telecommunications who desire a provider that has transparent pricing, offers great customer care and data friendly plans," Mr Fernando concluded.
MeU mobile has been assisted by Yonder & Beyond (ASX:YNB) to develop its applications and mobile social products. YNB has extensive experience in the development and deployment of mobile products and services. It owns 47.97% of MeU mobile and has increased its involvement in the management and operation of the business in recent times.
To view Yonder & Beyond Portfolio of technology assets, please visit:
http://media.abnnewswire.net/media/en/docs/ASX-YNB-741666.pdf
About Yonder & Beyond Group Ltd
Yonder & Beyond Group Ltd (Y&B) (ASX:YNB) is a portfolio of synergistic technology assets with a focus on mobile businesses. These include Gophr, Boppl, Prism Digital, PlayMeet and MeU Mobile. Yonder & Beyond's strategy is to identify and develop disruptive applications with high commercialisation and scalability potential.
Yonder & Beyond equip startups with vital capabilities beyond capital. Our philosophy is to invest in people, as well as invest in their business, so they can both grow and succeed. We are dedicated to contributing to the development of businesses through our resources, experience and relationships.
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