Leading Food and Beverage App, Boppl, Partners with Leading Italian IT Reseller - Apptica
Perth, June 16, 2015 AEST (ABN Newswire) - Yonder & Beyond Group Ltd (
ASX:YNB) is pleased to provide an update regarding Yonder & Beyond's asset Boppl(TM).
The Company is pleased to announce Boppl(TM) has signed a partnership with leading Italian IT reseller Apptica to deploy Boppl across Italy.
The partnership will enable Boppl access to existing and future clients of Apptica across key regions in Italy. Apptica will help localise Boppl for the Italian market and propose Boppl across the board to hospitality venues, starting with the main regions around Turin and Rome.
"Boppl(TM) has an international strategy and Italy has always been important to our ambitions. The partnership with Apptica will allow Boppl(TM) to be customised for the Italian market and will offer direct support to local venues alongside a strong partner to help expansion in the peninsula, while ensuring the highest quality of services and expertise for hospitality venues locally." said Shashi Fernando, CEO of Yonder & Beyond.
"We are thrilled to welcome Boppl(TM) in our network and be able to offer the best mobile solution to Italian venues on our platform. The Italian market is ripe for mobile ordering and we are confident of great success from this partnership." said Alberto Beraudo, co-founder and CEO of Apptica.
Apptica is the exclusive distributor of iKentoo in Italy, which serves a number of well-known venues including, Re Di Coppe e Piatti in Milan, Spasso Food in Rome and Gina la Piadina in Asti. Excitingly, also the first Italian gourmet food truck, The Rolling Star, and the upcoming first venue of the internationally known food guru, Paolo Parisi, in Tuscany.
Apptica is also partner with the major Italian group iRiparo, with over 100 stores covering all of Italy, as well as soon to be launching in France.
The partnership allows Apptica to resell Boppl through its existing network of retail food and beverage clients, including point of sale clients, with Boppl sharing revenue from venue deployments with Apptica.
YNB owns 72% of Boppl(TM), and played a key role in securing this agreement through the work of its management team.
About Boppl(TM)
Boppl is a leading technology platform allowing venues to be discovered and seamlessly accept mobile orders and payments. Boppl's app allows consumers to search for restaurants and menu items by location and order ahead in an easy and secure way, with a single touch.
Boppl(TM) has won multiple awards including the UK Mobile & Apps Design Award in 2014 and named App of the Day by Mobile Entertainment, Top 50 Mobile Innovator in 2013.
The Boppl(TM) mobile app for iPhone and Android puts discovery, ordering, payment and receipts into a single app. Using Boppl(TM) the user can track their order at any time, so it is always in control. As a result, the user will have what they want, when they want it.
Twitter: @bopplme
Website: http://www.boppl.me
About Apptica
Apptica is a major IT reseller in Italy focusing on deploying web app solution for businesses, POS and Social Media strategy across Italy.
Apptica is also partner with the major Italian group iRiparo, with over 100 stores covering all of Italy and starting now also in France.
About Yonder & Beyond Group Ltd
Yonder & Beyond Group Ltd (Y&B) (ASX:YNB) is a portfolio of synergistic technology assets with a focus on mobile businesses. These include Gophr, Boppl, Prism Digital, PlayMeet and MeU Mobile. Yonder & Beyond's strategy is to identify and develop disruptive applications with high commercialisation and scalability potential.
Yonder & Beyond equip startups with vital capabilities beyond capital. Our philosophy is to invest in people, as well as invest in their business, so they can both grow and succeed. We are dedicated to contributing to the development of businesses through our resources, experience and relationships.
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