Launches New Brand Reporter Website
Sydney, May 13, 2015 AEST (ABN Newswire) - The Board of Anti-counterfeiting technology Company YPB Group Limited (
ASX:YPB) (YPB, the Company) is pleased to announce the launch of the new Brand Reporter website.
Key points
- YPB launches new Brand Reporter website as part of its re-launch of Brand Reporter platform.
- Brand Reporter is a technology platform that allows Governments, Brands and consumers to identify, manage, track and report counterfeit products.
- The Company plans to expand Brand Reporter into China, SE Asia and Australia.
- Foundation is now set for Brand Reporter platform to generate mass consumer and social awareness.
- Potential clients and business partners can now view and interact with the Brand Reporter suite of products.
The Brand Reporter website is at: www.brandreporter.com.
Brand Reporter is a technology platform for Governments, Brands and consumers to identify, manage, track and report counterfeit products within supply chains or at point of sale. It offers a customised solution via easily deployed applications available on all popular smartphones.
YPB has undertaken significant research and interaction with major brands, consumers and businesses on its Brand Reporter business model and suite of products. As a result of this process the Brand Reporter offering has evolved significantly since its acquisition by YPB in September 2014 (ASX announcement, 8 September 2014).
YPB will now re-launch its Brand Reporter app-based solutions in the near future. Brand Reporter will be re-launched as an innovative leading suite of solutions via mobile handsets that revolutionise the ability to detect counterfeits and diversion goods, and gather real time actionable data.
The launch of the new Brand Reporter website sets the foundation for major plans to grow Brand Reporter into a platform that engages mobile users and consumers globally, and creates a communitiy for reporting counterfeit and supsicious products.
YPB Chief Marketing Officer, Randall Griffis said:
"The launch of the new Brand Reporter website signals our next steps towards being a world leader in brand protection and anti counterfeit solutions. This is based around our foundation of offering solutions to DETECT and PROTECT consumers and brands. We are developing a global footprint with our digital solutions. More exciting news and plans around the Brand Reporter platform will be announced shortly."
About YPB Group Ltd
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