SinoMedia Holding Limited (HKG:0623)
Hong Kong, April 17, 2009 AEST (ABN Newswire) - SinoMedia Holding Limited (HKG:0623) a leading media advertising operator in China providing nationwide TV advertising coverage for clients on China Central Television ("CCTV") and other media advertising resources, today announced its audited annual results for the year ended 31 December 2008.
Key Performance Highlights
- The Group successfully listed on the Main Board of the Hong Kong Stock Exchange on 8 July 2008, raising net proceeds of approximately RMB254 million
- Added CCTV-7 to media resources portfolio with additional approximately 4,800 minutes of exclusive advertisement time per year, valid for five years from 1 January 2009 to 31 December 2013
- Obtained exclusive rights for online advertisements on the news page of www.cctv.com for next five years
- Revenue and net profit surged by 53.1% and 185.5%, respectively; while gross profit margin and net profit margin improved from 34.8% to 39.9% and from 11.6% to 21.6%, respectively
- Maintained stable accounts receivable and payable days of 50 days and 30 days respectively (2007: 51 days and 51 days)
- Healthy balance sheet and rich cash position
Financial Highlights------------------------------------------------ For the year ended 31 Dec ------------------------------------------------ 2008 2007 Change (audited) (audited)------------------------------------------------Total CCTV ad timepurchased (minutes) 33,526 32,704 +2.5%Total CCTV ad timesold (minutes) 11,572 10,450 +10.7%Utilisationrate - CCTV(%) 35% 32% +3pts------------------------------------------------(RMB$ '000)Turnover 558,356 364,702 +53.1%Gross profit 222,689 126,845 +75.6%Profit fromoperations 159,712 79,630 +100.6%Net profit attributableto shareholdersof the Group 120,800 42,316 +185.5%Basic earningsper share (RMB) 0.243 0.098 +148.0%------------------------------------------------- GP margin(%) 39.9% 34.8% +5.1ptsNP margin(%) 21.6% 11.6% +10.0pts-------------------------------------------------Net asset value(RMB million) 671 389 +72.5%Cash position(RMB million) 575 352 +63.4%-------------------------------------------------
Results Summary
For the year ended 31 December 2008, SinoMedia was able to achieve a total revenue of RMB558,356,000, a 53.1% increase from RMB364,702,000 recorded in 2007. The satisfactory performance was attributable mainly to the rise in the average selling price of advertisement time and the Group's efforts on selling more TV advertisement time of key programmes on CCTV.
Net profit attributable to shareholders of the Group in 2008 amounted to RMB120,800,000, representing a year-on-year increase of 185.5%. The substantial improvement on the financial performance was mainly attributable to (1) the surge in revenue from the operation of CCTV's media resources; (2) other income amounting to RMB14,157,000; and (3) regional media operation having achieved a break-even this year when compared to the RMB12,877,000 loss in 2007.
The Board recommended a final dividend of 4.5 HK cents (equivalent to approximately 3.96 RMB cents) per share.
Mr. Chen Xin, Chairman of the SinoMedia, said, "2008 was a year of accomplishments for SinoMedia. We were successfully listed on the Stock Exchange of Hong Kong Limited, and also celebrated the 10th anniversary of the founding of the Group. Our successful listing enabled us to obtain new source of capital resources, and coupled with our leading position in China's media advertising market, we are poised to penetrate further the fast growing media advertising market in China."
Business Review
To further enrich its media resources and profitability, SinoMedia adopts a proactive yet prudent approach in the acquisition of advertisement resources by making reference to the economic situations both internationally and in China, as well as the sales direction of potential clients.
At the end of 2008, the Group signed a contract with CCTV-7 to acquire the exclusive underwriting rights to approximately 4,800 minutes of CCTV-7's advertising time per year, valid for five years from 1 January 2009 to 31 December 2013. The advertising time covers all advertising time of seven programmes including "Zhi Fu Jing", "Daily Agricultural News" and "Focus on the Three Agricultural Issues", as well as an advertising slot of 1.5 minutes every night. CCTV-7 enjoys a high household penetration rate of 85.7%, ranking the second in China. Benefited from the increasing emphasis of the "three agricultural issues" by the Central Government, CCTV-7 is poised to become the best platform for various commercial brands to tap consumer markets in different provinces and cities.
SinoMedia also expanded its digital media advertisement resources during the year under review. On 31 December 2008, the Group signed an agreement with CCTV International Network Co., Ltd. to obtain the exclusive rights to sell all the advertisement resources on the news page of the only official CCTV information internet portal, www.cctv.com for five years between 1 January 2009 and 31 December 2013.
In 2008, the Group had 33,526 minutes of advertisement time on CCTV (2007: 32,704 minutes), and the CCTV programmes owned by the Group showed consistent improvements in terms of viewer ratings and level of satisfaction of audience:
CCTV-1 / News Channel
"Media Headline" is the only newspaper reading programme on CCTV-1 news channel and delivers the latest daily news of nearly 100 authoritative media outlets across the country. The advertisement time of the programme exclusively owned by the Group grew by 4% from 1,282 minutes in 2007 to approximately 1,333 minutes in 2008.
CCTV-2
The Group has the right to sell the advertisement time of "China Finance Report" of CCTV-2. In 2008, the Group had the underwriting rights to around 264 minutes of advertisement time of the programme, which was consistent with that in 2007.
CCTV-4
SinoMedia had the rights to sell the advertisement time of 33, or nearly 50%, of CCTV-4's programmes, with approximately 15,900 minutes of advertisement time in 2008. During the year, the Group extended the 2009 CCTV-4 underwriting contract which added one more programme for CCTV-4.
CCTV-9
CCTV-9 is the English-language international channel of CCTV. In light of the persistent international financial crisis and China's domestic economic situation, the Group has decided not to renew the contract after it expired on 31 December 2008.
Regional media
To boost the efficiency and sales ability in the regional media, SinoMedia has signed more flexible sales agreements with regional media resources suppliers in 2008, including Jiangsu TV City Channel and Shenzhen Satellite TV Channel. The Group achieved a break-even in this segment when compared to the RMB12,877,000 loss in 2007.
Other significant investments and acquisitions
To enhance its existing businesses and broaden revenue base, SinoMedia have made a couple of strategic investment initiatives during the year. On 25 October 2008, the Group entered into a framework agreement with two other parties to establish a joint venture for the operation of a nationwide public service advertisement broadcast platform.
In addition, the Group has contributed capital to a joint venture to acquire a controlling stake for the operation and management of the advertisement resources of CCTV-7.
Future Outlook
Looking ahead, the business environment in the media industry is set to become more challenging and volatile in 2009. Poor market sentiment and weakened confidence in the consumer market brought about by the recent financial crisis will overshadow the market, thus affecting the business for all enterprises. However, China's economy is expected to maintain a stable and relatively fast growth under the recent stimulus packages proposed by the Central Government. Investment and domestic consumption in both urban and rural regions are expected to be boosted by proactive government policies and thus ensuring a stable demand for advertising time on TV channels.
The Group has continued to establish a highly efficient platform for brand communication through the consolidation of its resources, including more than 50 quality programmes on CCTV-1, 2, 4 and 7, the news page of www.cctv.com, the nationwide public service advertisement broadcast platform, and such magazines as "Tourism" and "China Radio, Film & TV". In addition, the Group strives to enhance the utilisation rate of existing mainstream media resources, while seeking to expand its regional TV businesses by means of forging joint venture, collaboration with partners and acquisition. Such initiatives aim at enriching the Group's already versatile media resource system and create synergy so as to maintain steady growth.
"In view of the changing external factors as well as the improving competitiveness of the Group, we remain prudently optimistic about the outlook of the industry for the next two years and have high confidence in the mid-to-long term business development. With strong support from CCTV as our respectable long-term business partner, and our diverse advertising client base, extensive management experience and strong brand recognition in the marketplace, we will continue to strive to offer the best advertising service to our clients, and to deliver the best values to our shareholders and business partners", Mr. Chen Xin said.
For further information, please contact Hill and Knowlton Asia Ltd.
-ENDS-
Condensed Consolidated Income Statement
For the year ended 31 December 2008-------------------------------------------------------- 2008 2007 RMB'000 RMB'000Revenue 558,356 364,702Cost of services (335,667) (237,857)--------------------------------------------------------Gross profit 222,689 126,845--------------------------------------------------------Other income 14,157 36Selling and marketingexpenses (26,912) (16,532)General and administrationexpenses (50,222) (30,719)--------------------------------------------------------Profit from operations 159,712 79,630--------------------------------------------------------Finance income 6,761 3,045Finance expenses related toconvertible redeemablepreference shares -- (26,453)Other finance expenses (13,920) (200)--------------------------------------------------------Net finance expense (7,159) (23,680)--------------------------------------------------------Share of profit of equityaccounted investees(net of income tax) (107) ---------------------------------------------------------Profit before income tax 152,446 56,022--------------------------------------------------------Income tax expense (31,343) (13,247)--------------------------------------------------------Profit for the year 121,103 42,775--------------------------------------------------------Attributable to:Equity holders of the Company 120,800 42,316Minority interests 303 459--------------------------------------------------------Profit for the year 121,103 42,775--------------------------------------------------------Earnings per shareBasic earnings per share (RMB) 0.243 0.098Diluted earnings per share (RMB) 0.243 0.096--------------------------------------------------------
Contact
Crystal Yip
Tel: +852-2894-6211/9720 6445
Email: crystal.yip@hillandknowlton.com.hk
Gary Li
Tel: +852-2894-6239/9652 9002
Email: gary.li@hillandknowlton.com.hk
| ||
|
