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Essentially Group Limited (LON:ESN) For Immediate Release 4 November 2008
Essentially Group Limited
Masters Appoints Essentially Group as Exclusive Commercial Marketing Agency
Essentially Group Limited, the AIM listed full service sports marketing, media, management and professional services group, today announces that it has been appointed by Masters Historic Racing (Masters) on an exclusive basis, to develop its commercial strategy and sponsorship opportunities.
Masters manages the world's largest grid of international historic motor racing, with festivals and individual events across the UK and Europe at leading Grand Prix race tracks. Its top attraction for television, collector/owners, race drivers and fans worldwide is the Grand Prix Masters grid, which brings together the iconic 3 litre historic F1 cars from the period 1966-1978, the first decade of the 'modern Formula One'.
Masters membership continued to expand in 2008, as demonstrated by the Masters Festival at Magny Cours in August, when the victory podium was visited by race winners from Portugal, Greece, Italy and Great Britain. The weekend competition attracted participants from the USA, Australia, New Zealand, Japan, Hong Kong, Sweden, France, Belgium, Holland, Germany, Monaco and Switzerland.
During 2008 Masters established itself as organiser and promoter of its own events and has appeared in the UK, Sweden and France, at well known tracks such as Silverstone, Magny Cours, Nurburgring Spa, Brands Hatch and Donington. Masters is looking forward to growing further, with Essentially support, during the 2009 season and into the future.
Ron Maydon, founder and President of Masters, said:
"Over the past 5 race seasons, we have achieved a great deal, and we have changed the face of historic racing. We have provided a great deal of pleasure to owners, drivers, and the fans who follow this great sport. We now need to grow commercially, to develop the options open to us and to take full advantage of Essentially's advice and expertise as a top international sports marketing agency". Essentially's Chairman John Byfield said: "I am delighted to have concluded this deal with Masters Historic Racing. Ron Maydon and his team have created a strong platform in this important and iconic sector of motorsport and I look forward to the opportunity of building on this and assisting in taking it to the next level. Both myself and the motorsport and marketing teams at Essentially are excited by this remit and work is commencing with immediate effect."
About Essentially Essentially has a reputation as creative, cutting edge and innovative with a drive and commitment to add value to their clients. Essentially has a well-established reputation and expertise in motorsport, rugby and cricket. It has offices in 7 countries around the world.
Essentially Group Ltd John Byfield Tel: + 44 (0) 1534 485 626 + 44 (0) 207 820 7049
Buchanan Communications Bobby Morse Christian Goodbody Ben Romney Tel: +44 (0) 207 466 5151
