Alma Media Oyj (HEL:ALN1V) Alma Media Corporation Press release 14 August 2008

Circulation of Kauppalehti at record level

Kauppalehti, the leading business daily in Finland, has increased its circulation to a new record level during the first half of 2008. According to the official audit conducted on 11 August, the circulation of Kauppalehti was 86,577 copies in the first half of 2008. Kauppalehti is part of Alma Media Group.

The circulation is now at the record level of Kauppalehti's 110-year long history, thanks to the changes in the competitive environment, the positive economic development in Finland as well as the continuous development of Kauppalehti and Kauppalehti Optio. The previous record dates back to year 2001, when the whole-year circulation reached 85,292 copies.

In 2007, the annual circulation of Kauppalehti was 81,363 copies.

- The circulation of Kauppalehti is still growing further, so I expect the annual circulation of 2008 to exceed this record level audited this week, says Riitta Alfthan, Circulation Director of Kauppalehti.

- The parallel positive development seen in the circulation of Kauppalehti and in the number of visitors at Kauppalehti.fi proves that our double-pointed strategy to simultaneously develop both printed business media and online services works very well, states Juha-Petri Loimovuori, Managing Director of Kauppalehti Oy.

For further information, please contact:

Managing Director Juha-Petri Loimovuori, tel. +358 10 665 2360 Circulation Director Riitta Alfthan, tel. +258 10 665 2315

Alma Media in brief

Alma Media is a profitably growing and internationally expanding company that invests in the future of newspapers and online media. Its best known products are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.

Net sales in 2007 totalled EUR 329 million and the operating margin was over 19%. The company's share is listed in the Mid Cap segment of the OMX Exchange's Nordic List, trading code ALN1V. Read more at www.almamedia.com

Alma Media Oyj

http://www.almamedia.fi

ISIN: FI0009013114

Stock Identifier: XHEL.ALN1V

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