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adidas AG New adidas Brand Center concept offers products from all adidas categories under one roof, taking the adidas retail experience to a new level
Herzogenaurach/Beijing - adidas will open the world's largest adidas store - the "adidas Brand Center" - on July 5 in Beijing, the host city of this year's Olympic Games. The first of its kind, the new adidas Brand Center will offer products from both adidas divisions - Sport Performance and Sport Style including Originals and Y-3 - under one roof. With a size of 3,170m² the adidas Brand Center store occupies four floors inside the new Sanlitun Village Shopping Center.
"The opening of the world's first adidas Brand Center is another milestone in securing market leadership in China, one of the world's most important markets for the adidas brand," said Erich Stamminger, President of the adidas brand. "The Beijing adidas Brand Center will serve as a role model for our concept stores in key metropolitan cities around the world."
The adidas Brand Center features a range of unique interactive elements that will provide consumers with a special retail experience. The range of innovative and exciting experience zones includes miCoach Core Skills, the recently launched mi Originals, mi adidas, a juice bar, a dedicated 'Urban' area for pop-up exhibitions and events, a basketball court on the rooftop, a Concierge Desk and a kids' interactive zone where younger adidas fans can experience the enjoyment of playing sports.
The miCoach Core Skills is an interactive zone where consumers can utilize adidas technologies that are normally only available in professional level sports facilities to personalize and enhance their sports training, performance and style. In the 'Urban' area trends, ideas and events in art, music and culture, as well as the latest and most innovative concepts from the adidas brand itself will be showcased. At the Concierge Desk, services such as product delivery, ticket sales, shirt printing and pick-up and an exclusive adidas stylist service are available.
The adidas Brand Center is part of the new Sanlitun Village Shopping Center, located in Beijing's Chaoyang District, only minutes away from major Beijing tourist attractions as well as the Workers' Stadium, one of the venues for the Olympic Football Tournament.
About adidas adidas' Olympic tradition goes back to 1928, when adidas founder Adi Dassler created the first products for athletes to compete in Amsterdam. As an Official Sportswear Partner of the Beijing 2008 Olympic Games, adidas supplies 2.5 million pieces of products to 100,000 volunteers, officials and staff, over 3,000 athletes, 16 National Olympic Committees and 214 federations.
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of EUR 10.3 billion.
The adidas Group has been active in China for over 20 years and adidas is one of the leading sports brands in the Chinese market. Over the past several years, the Group has focused on aggressively expanding its distribution network, which now covers more than 650 cities across China with over 4,000 adidas branded franchise stores. adidas will have approximately 5,000 retail stores open in China by the end of this year. By 2010 the adidas Group expects to generate sales of more than € 1 billion in China.
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Contacts:
Media Relations Investor Relations Jan Runau Natalie M. Knight Chief Corporate Vice President Communications Officer Investor Relations Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-2187
Anne Putz John-Paul O'Meara Head of Corporate PR Senior Investor Relations Manager Tel.: +49 (0) 9132 84-2964 Tel.: +49 (0) 9132 84-2751
