Australia period care market was valued at $630.0 million in 2020, and is projected reach $1,028.7 million by 2030, registering a CAGR of 5.3% from 2021 to 2030
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Increase in focus on product innovations and surge in emphasis on tampons made of organic and biodegradable materials are the factors expected to fuel the growth of the period care market in Australia. The reusable period care products have gained traction in the past few years. There are many people who cannot afford the costs of buying men-struation care products regularly.
The Australia period care market is segmented on the basis of product type and distribution channel. By product type, the australia period care market is categorized into sanitary pads, tampons, liners & shields, period underwear, and menstrual cups. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increase in demand, rise in awareness, and increased government initiatives regarding men-struation care. By distribution channel, the market is divided into discount department store, department store, grocery store, pure play online, dollar stores, specialty/independent store, retail pharmacy, brick mortar online, and convenience store.
The adoption of reusable men-struation care products is on an increase owing to the rise in emphasis on the sustainable products. Most of the disposable period care products are made using plastic, which is non-biodegradable and they harm the environment. Disposable sanitary pads are one of the highest waste generators in Australia.
Sanitary pads, tampons, liners, menstrual cups, and period underwear are considered as the menstrual care or period care products. These products help absorb the menstrual fluid. Sanitary pads are the most commonly used menstrual care products among all types of period care products due to its higher penetration in Australia. Moreover, increase in number of working women in Australia has fuelled the growth of the australia period care market. Increased government initiatives to spread awareness regarding period care boosts the growth of the australia period care market. The Sustainable Period Project is an initiative in Australia that helps in educating the Australian women regarding the reusable and sustainable period care options.
The key australia period care market players profiled in this report include Unicharm Corporation, Kimberly-Clark Corporation, Procter & Gamble Co., Edgewell Personal Care Company, Knicked, Wunderthings, Modibodi, Love Luna, Juju, and Bonds. The industry is robust in nature with the presence of several large players.
๐๐ฎ๐ฒ ๐๐ก๐ข๐ฌ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐๐ฉ๐จ๐ซ๐ญ: https://www.alliedmarketresearch.com/checkout-final/36407ca30cb6f7eed059322c0a44ec39
๐๐ฑ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง ๐๐ง๐ ๐๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ซ๐ข๐จ๐ ๐๐๐ซ๐ ๐ข๐ง ๐๐ฎ๐ฌ๐ญ๐ซ๐๐ฅ๐ข๐:
๐๐ซ๐จ๐ฐ๐ข๐ง๐ ๐๐๐ฆ๐๐ง๐ ๐๐จ๐ซ ๐๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐๐ง๐ ๐๐๐จ-๐ ๐ซ๐ข๐๐ง๐๐ฅ๐ฒ ๐๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ: There is a rising demand for period care products that are environmentally friendly, such as reusable cloth pads, menstrual cups, and organic cotton tampons. Consumers are becoming more conscious about the environmental impact of disposable menstrual products and are seeking alternatives that are reusable or biodegradable.
๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐๐๐ฅ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง๐ฌ: The period care industry is witnessing technological advancements aimed at enhancing product effectiveness, comfort, and convenience. For example, there are apps and wearable devices designed to track menstrual cycles and provide personalized insights into menstrual health. Additionally, there is ongoing research and development focused on improving the materials and design of period products.
๐ ๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐๐๐ง๐ฌ๐ญ๐ซ๐ฎ๐๐ฅ ๐๐๐๐ฅ๐ญ๐ก ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง: There is a growing emphasis on menstrual health education and destigmatization of periods in Australia. This includes efforts to promote open discussions about men-struation, provide accurate information about menstrual health, and address taboos and misconceptions surrounding periods. As awareness increases, there is potential for greater acceptance and adoption of innovative period care solutions.
๐๐ข๐ฏ๐๐ซ๐ฌ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐๐๐ซ๐ข๐ง๐ ๐ฌ: The period care market in Australia is becoming more diverse, with a wide range of products catering to different preferences and needs. This includes options for people with sensitivities or allergies, as well as products specifically designed for different flow levels and lifestyles. The availability of diverse product offerings contributes to market growth and consumer satisfaction.
๐๐ง๐๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ง๐ ๐๐๐ฉ๐ซ๐๐ฌ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง: Brands are increasingly focusing on inclusive marketing strategies that reflect the diversity of their consumer base. This includes featuring a diverse range of models in their advertising campaigns and ensuring that their products are accessible and inclusive for people of all genders and backgrounds.
๐๐๐ฒ ๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐ ๐จ๐ซ ๐๐ญ๐๐ค๐๐ก๐จ๐ฅ๐๐๐ซ๐ฌ:
โ The report provides an extensive analysis of the current & emerging trends and opportunities in the Australia period care market.
โ It provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing market opportunities.
โ A comprehensive analysis of factors that drive and restrict the growth of the Australia period care market is highlighted in the study.
โ An extensive analysis of the Australia period care market is conducted by following key product positioning and monitoring the top competitors within the market framework.
๐๐ง๐ช๐ฎ๐ข๐ซ๐ ๐๐๐๐จ๐ซ๐ ๐๐ฎ๐ฒ๐ข๐ง๐ : https://www.alliedmarketresearch.com/purchase-enquiry/14685
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