Lovisa was established in April 2010 and has quickly grown to be one of Australia's leading specialist fast fashion jewellery retailers. It has over 220 company owned stores across Australia, New Zealand, Singapore, Malaysia and South Africa and franchised stores in the Middle East (Kuwait, the United Arab Emirates, and Saudi Arabia).Lovisa strives to be at the forefront of the fast fashion retail industry and pursuant to this mission, has developed a model that ensures trends are quickly identified and its target customers (being fashion conscious females aged 25-45) are provided with a broad, quality product range.
Lovisa has developed a vertically integrated business model, through which it develops, designs, sources and merchandises 100% of its Lovisa branded products.
