Gap Inc. (NYSE:GPS)以行动表明电子商务在其全球发展以及在中国的发展策略中占据了重要位置。中国杭州，2011年3月30日— 全球领先的专业服装零售商Gap宣布于淘宝商城开设网上商店（gap.tmall.com），提供来自Gap、GapKids及babyGap系列的多款型服装产品。淘宝商城为中国最大的零售网站淘宝网旗下的B2C网购平台。
Alibaba.com (HKG:1688) is the global leader in e-commerce for small businesses and the flagship company of Alibaba Group. Founded in 1999 in Hangzhou, China, Alibaba.com makes it easy for millions of buyers and suppliers around the world to do business online through three marketplaces: a global trade platform (www.alibaba.com) for importers and exporters; a Chinese platform (www.1688.com) for domestic trade in China; and, through an associated company, a Japanese platform (www.alibaba.co.jp) facilitating trade to and from Japan. In addition, Alibaba.com offers a transaction-based wholesale platform on the global site (www.aliexpress.com) geared for smaller buyers seeking fast shipment of small quantities of goods. Together, these marketplaces form a community of more than 61 million registered users in more than 240 countries and regions.